When the excitement of World class horse racing meets the style, colour and glamour of a feature day in social calendar the result is Longines Irish Champions weekend and competition – besides the Group 1 races, is the the fashion element of the race day. Unfortunately due to the event being run behind closed doors we will not be able to welcome this element to the track on the day. However, we still want you to #BeInvolved through our #LeopardstownforLife Sustainable Fashion Campaign. Check out our LeopardstownRC Instagram for more details....
Our recent Leopardstown
for Life campaign which focused on sustainable fashion and was led by stylist
Sarah Kate Byrne is the first of many in our Leopardstown For Life series which
aims to promote sustainability in racing. Fashion was the first chapter in the
Leopardstown For Life series and involved us encouraging our audience to be
ethically and environmentally aware when it comes to occasion wear.
Fashion is a
focal point for many race meetings at Leopardstown Racecourse, especially so at
our annual Longines Irish Champions Weekend which takes place in September
where the Longines Prize for elegance compliments the world class racing that
takes place at both Leopardstown and The Curragh.
fashion campaign was led this year by stylist Sarah Kate Byrne who used second
hand, borrowed and vintage items to create five sustainable and ethically sourced
outfits which were published on our social media platforms and designed to help
our social media followers to create
similar looks from items that had in their own wardrobes.
This campaign highlighted affordable
styling tips, as well as referencing many resources, articles, and online
marketplaces for people to seek inspiration when creating their own sustainable
looks from home. Sarah Kate also used the opportunity to promote sustainable
and local Irish fashion outlets as well as multiple online outlets.
asked our audience to submit their sustainable concepts on Facebook and
Instagram using the hashtag #LeopardstownForLife in the hopes of inspiring
people to create sustainable and ethical outfits for upcoming occasions, and to
entertain people from home during the Corona virus pandemic. The campaign will
come to an end on Tuesday 8th September where Sarah Kate will do a
live Q&A on Leopardstown Racecourse’s Instagram (@LeopardstownRC ) at 7:30
will answer any questions that Leopardstown’s followers submit and will review all of the looks that have been submitted as
part of the #LeopatrdstownForLife campaign.
Everyone who submits a concept will
receive a pair of tickets to LICW 2021 and the top 3 chosen looks will receive a
prize from the following list - Emily Jean Zebra Turband, 1 Saint Avenue Cruella Brooch
& Anne Klien Costume jewellery to accompany 2021 LICW Premium Tickets and a
Bottle of Bubbly! There will also be an additional prize for the Best
Sustainable Hat Concept which is a gift from Jennifer’s Hat Emporium. Additional
categories and prizes include “Most Sustainable Concept” which will be gifted a
beautiful blue 1970’s vintage dress from Sarah Kate Byrne and “Most Creative
Concept” which will win a beautiful Andrea Helm Print design.
ITV Racing Stylist, Sarah Kate Byrne has created five exciting looks as part of her involvement in the Leopardstown For Life Campaign. The first look that Sarah Kate created is very striking with red accessories and also quite unusual as black is not a colour regularly seen at the races during the Summer months. The beautiful black silk dress resembled a 1950’s classic style. It was paired with a stunning Carol Kennelly feathered red Hat. The black dress was exceptional value as it was purchased for €60. The dress was sourced from an Instagram dealer @london.vintage. The classic red strapped shoes were purchased for €10 in a charity shop.
Visit Carol Kennelly's website
The second look that Sarak Kate has created is very striking. It is a colourful Mister Dee Of London flower printed dress. Sarah Kate Byrne sourced this unusual dress from her Mother’s wardrobe. She cleverly turned the dress around to make the dress more flattering and improve the neck line of the piece. To add shape to the straight dress, Sarah Kate Byrne decided to add a belt to the dress. Sarah notes that ideally she would have chosen a red belt however she improvised with a green ribbon that she had in her home wardrobe. The green ribbon worked really well and added a lovely shape to the dress. The look is complemented with a unique red hat from Emily Jean Millinery.
View Emily Jean Millinery's website here
The third look that Sarah has created is very appropriate for Summer racing as well as any Summer Party or gathering. The vibrant orange shift dress was sourced from an Irish Instagram dealer which can be found under the name @paulalovesvintage. The dress was exceptional value for €45 which was a very reasonable price considering it can be worn all year around – as Sarah Kate rightly mentioned that the dress can be paired with tights and a polo neck during colder weather. The unique white hat shown in this image is from Irish Milliner Laura Hanlon and is ideal for someone who likes a smaller headpiece. The dress can be upstyled in so many ways. This beautiful orange dress was recently worn recently by Franscesca Cumani, ITV Racing Presenter at Glorious Goodwood.
Look number four shows Sara Kate in a beautiful blue shift dress which was acquired from an Instagram dealer - @london. vintage. The dress was very reasonable for €60 and is an excellent quality piece. The style of the dress replicates a 1950’s French style vintage dress. The dress is cleverly upstyled with an ombre scarf twisted to make a belt. The striking blue is styled with a beautiful cream boater hat from FAO Millinery. The earrings are sourced from a Swedish Company 1 SAINT AVENUE and the green shoes were sourced from a charity shop.
View the FAO Millinery website
The last look that Sarah Kate has created as part of the Leopardstown For Life campaign features a beautiful long sleeved blue and red floral print dress. The dress is sourced from an English Instagram Account called Medley Vintage. The dress really exceeded expectations for Sarah Kate and was exceptional value for €70. Sarah remarks that this piece could be worn casually when paired with trainers or dressed up as seen in this look. The shoes that Sarah Kate chose to pair the dress with are from a charity shop find and cost just €12. The blue and red flower crown which is a bespoke piece created by Laura Hanlon Milliner really finishes off the look.
View the Medley Vintage Website
Well done to @Ballydoyle’s Armory on a super run in the 2020 Cox Plate 👌🏻
Fantastic to have so many Irish bred pla… https://t.co/ya9k9dOOto
Subscribe To Our Newsletter
Ticket Hotline: (01) 289 0500