Build Your Brand and Drive Your Business Forward With One of The World Leaders In Flat and National Hunt Racing

Leopardstown is Irelands premier track, the only racecourse in the vibrant city of Dublin, 20 minutes from the city centre where 44% of Irelands population reside.

We are one of the worldwide market leaders in the flat and jump racing industry, with a reputation of the most competitive horseracing that spreads throughout Europe, North American and the Southern Hemisphere.

Sponsorship at Leopardstown is not just about the branding rights to a race “The XXX Maiden Race”  brand awareness is at the heart of horseracing’s appeal, our races command TV coverage and there are a number of racedays featured on RTE (free-to-air) coverage in Ireland, as well as being broadcast live in the likes of UK, UAE, Japan and Australia.

Your brand will be showcased in a multitude of ways, from carefully positioned TV camera rich positions, to high impact activation through targeted demographic digital campaigns. Our team of creative and innovative professionals are driven to ensure your sponsorship is delivered in a unique, comprehensive and cost effective way.

Our main sponsorship goal at Leopardstown is to build a successful relationship between the two businesses, utilising a wealth of experience and ensuring your brand is associated with an exceptional experience for both the stakeholder and race going customer.

Race Sponsorship is a unique and effective platform to raise your brands awareness, promote a product or reward your customers and clients with an unrivaled hospitality experience. 

When you decide to become a sponsor with Leopardstown, purchasing the rights to an event is not the end of your journey. Your business will receive substantial exposure though the multi-level promotion of horse racing. We assist you in the activation process to unleash your potential among our audiences, both on the racecourse, through our broadcasters, via digital channels and our other partners.

We have a varied range of opportunities available through our sponsorship packages that are tailored to suit your organisations requirements, whether your focus is on client hospitality, customer engagement or brand awareness at Leopardstown we can tailor a package for your personal requirements with a range of commercial, engagement or product placement opportunities. 

COMMERCIAL OPPORTUNITIES 
• Naming Rights to Race or Event – This title is carried by all major newspapers, online channels and Television. “The ‘your name here’ Flat Race”
• Web links and banner placement of your brand logo.
• Product placement and Trade Stands 
• Extensive opportunities to entertain your guests in one of our premium hospitality suites that overlook the track. 
• Extensive on and off course branding opportunities, parade ring, finishing straight & winners podium
• Full Page Race card advert, we produce over 100,000 race cards a year. 
• On-Course TV Screen Advert

THE OPPORTUNITIES TO ENGAGE 
• PA Announcement and interview with race day presenter
• Opportunity to present the Best Turned Out award before your race in the parade ring
• Opportunity to present the award to the connections of the winning horse in your race
• Trade Stand/Data Collection/Product Placement opportunities
• Inclusion on our email communications to be viewed by around 9,000 people
• Social Media mentions to our 90,000 followers of our social pages

PRODUCT PLACEMENT 
A raceday is the ideal opportunity for you to showcase your products or brand to our racegoers. Having a presence, be it product placement or a tradestand, gives you face to face contact with our racegoers and opportunity to promote your product or brand in person. Leopardstown Racecourses has previously been host to product placements for the following business sectors: 
• Car dealerships
• Estate agents
• Financial business
• Champagne/drinks retailer