BOYLESPORTS.COM ANNOUNCE MAJOR SPONSORSHIP DEAL WITH LEOPARDSTOWN
Monday, 28 November 2011
Boylesports.com and Leopardstown racecourse have signed a major three-year sponsorship deal.
The new deal will see Boylesports.com become the title sponsor for the opening day of the Leopardstown ‘January Jumps Weekend’ on the 28th of January 2012. Boylesports.com is offering the potential of €150,000 worth of bonuses each year should any horse complete the Leopardstown and Cheltenham Festival double.
As part of the sponsorship agreement, the Irish firm will take up the sponsorship of the Grade B Boylesports.com Hurdle. They will also provide a cash bonus of €100,000 to the winner should they go on to win at the Cheltenham Festival like Final Approach did last year. Furthermore, Boylesports.com will also sponsor the Grade 2 Novice Steeplechase and give €50,000 to the winner of that race if they too succeed at the March extravaganza.
Announcing the sponsorship, Leon Blanche, Boylesports Head of PR, said: “We are absolutely thrilled and excited with this sponsorship deal at Leopardstown. This three year agreement underlines Boylesports commitment to Irish racing. We are actively working to increase our portfolio of quality sponsorships in Ireland and delighted to have the Boylesports.com Hurdle on our list”.
Champion Trainer Willie Mullins said: “The Boylesports.com Handicap Hurdle is one of the most prestigious handicaps in Ireland and we would always target a number of our runners at it. We were fortunate enough to win it last year with Final Approach and hope we can do the double again this year and target the €100,000 bonus that Boylesports.com have so generously made available for any horse that goes on to win at the Cheltenham Festival”.
Ciaran Conroy Commercial Manager at Leopardstown said: “We are delighted to welcome Boylesports to Leopardstown as the new sponsor of the prestigious Boylesports.com Hurdle. This race has always been regarded as one of the most exciting and hotly contested races in the National Hunt calendar. We look forward to partnering with the Boylesports team over the next three years and making this event into a great success”.